Create Your Essential Marketing Collateral, Issue #2

We have launched our short course: Create Your Essential Marketing Collateral. Priced affordably at $37 for a limited time.

What is marketing collateral?

Anything that you need to create ads, posts, fliers etc. including your brand colors and logo’s. Every business should have a style guide which details out your standards. Never again let time or money be wasted having to recreate promotional materials that have conflicting imagery or colors.

When should I create my marketing collateral?

Yesterday! Truly, you should spend time on this BEFORE you launch. If you’ve already launched, no worries! Take the time now to review your materials to ensure you are putting your best business foot forward.

As your business grows and changes, you may find your marketing needs change as well. A 6 month or annual review is a good practice, depending on the scope and size of your business.

What does the course include?

Module 1 – Branding Essentials

Lesson 1: Nail Your Message and Brand Identity

Lesson 2: Establish Your Style Guide

Lesson 3: Create or Enhance Your Logo

Lesson 4: Craft Your Professional Bio

Lesson 5: Secure a Headshot 

Module 2 - Print Marketing Essentials

Lesson 1: Design Your Business Cards and Letterhead

Lesson 2: Produce Promotional Flyers and Brochures

Lesson 3: Create Presentation Folders

Module 3 - Digital Marketing Essentials

Lesson 1: Compose a Professional Email Signature

Lesson 2: Set Up Key Website Marketing Elements

Lesson 3: Create Core Templates

Module 4 - Manage and Organize Your Toolkit

Lesson 1: Plan Your Budget

Lesson 2: Organize Your Toolkit

Module 5 - Plan Your Next Moves

Drop me a line at [email protected] and tell me how I can help you maximize business profit and personal happiness!

“Start today. Improve tomorrow.” *

* I like to share the source of my quotes, unfortunately, I don’t know who said this. But I believe it! 😊