Define Your Brand

There are just five essential steps to starting a business. If you break the process down into these steps, it gets much easier to turn your vision into a reality. 

So far we've talked about 3 of the steps:

1. Identify your target market
2. Create a unique solution
3. Set up the business basics

Today, let’s talk about the 4th step, the fun one! 

Define Your Brand

Your brand is the image the market has of your business. It's a combination of designs, signs, symbols, and words that communicate what your business is all about. It helps set your company apart from others in the market. When someone sees your brand, they instantly know it's you.

A brand is more than just a logo or a motto. It's an overall image for your business. A good brand is clear and memorable. It's consistent across all of your products and marketing materials. 

Most of all, it conveys what you want people to think about your company. If you offer financial services, your brand should tell people you're trustworthy and knowledgeable. Some companies might choose a brand that communicates fun or excitement if that relates to the lifestyle associated with their products. 

The best way to come up with a brand is to start with the associations you want people to make. Choose a handful of adjectives or short phrases that describe your business best. Use these to plan your brand identity and your visuals, logo, design elements, web content, packaging, and so on.

If you need help with anything, DM me and I’ll be happy to point you in the best direction. 

If you want to dive deeper into this topic, follow the link below for information about our short course on Creating your Essential Marketing Collateral. 

Use coupon code PPS30 to get 30% off any course offering.