Create a Unique Solution

Do you have a great idea for a viable business? How do you go from that initial inspiration to actually getting your business off the ground? Starting a business has many moving parts and it requires quite a bit of planning, but anyone can do it if they approach it in a focused and organized manner. 

There are just five essential steps to starting a business. If you break the process down into these steps, it gets much easier to turn your vision into a reality. 

In the last episode we talked about Step 1 - Identifying your target market. Today I want to talk a little bit about the 2nd step~

2.        Create a Unique Solution

Once you know who your target market is, you can focus on the problems they’re facing and what you can do to help. Take something your audience members are struggling with and offer them a solution. Solve the problem in a way no one else in your industry does. 

Focus on the strengths of your product or service and what’s unique about it. Look at similar offerings from your competitors and identify what's different about yours. 

One way to make an offering unique is to add extras to it. You could offer additional products or services and bundle them with your product. Offer higher quality standards or an extra service, like 24-hour support or a money-back guarantee. You can offer a unique pricing structure or payment plan you don't see anyone else offering.

The most important thing is to focus on solving problems. If you get that right, you're virtually assured sales. Once you release the product, keep seeking feedback from your customers and make improvements to give them what they want. 

Figure out how your product or service uniquely solves a problem your target market faces and write this out in a simple and concise statement. 

Here's one from me: 
I help people turn their dream job into a real business through a supportive step-by-step approach, reducing stress and increasing profit! 

What is your unique offering? Do you have one yet? If no, can you work on it over the weekend and share with me? I'd LOVE to hear it! Comment below or email me [email protected].

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